The Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA) have officially announced their intention to strike on Thursday. One of the sticking points in negotiations between the union and the Alliance of Motion Picture and Television Producers (AMPTP) is the use of artificial intelligence.
During a press conference, SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said AMPTP had put forward a so-called “groundbreaking” AI proposal which would allow performers’ likenesses to be used in film and television backgrounds in perpetuity.
“They propose that our background performers should be able to be scanned, be paid for a day, their company should own that scan of their image, their likeness, and they should be able to use it for the rest of eternity on any project they want without consent and no compensation.” . “So if you think this is a groundbreaking proposition, I suggest you think again.”
The use of AI has also been a point of contention during the ongoing writers’ strike, with the Writers Guild of America AMPTP calling for AI bots to be banned from writing or rewriting material.
Read our explanation of the SAG-AFTRA strike and the WGA strike for everything you need to know.