Is the future of English music not the music industry? maybe.
Streams of the global music industry surpassed 1 trillion at the fastest rate ever in a calendar year, according to Luminate’s 2023 mid-year report. The number was reached in three months, one month faster than in 2022.
Global streams increased by 30.8% compared to last year, which reflects the growing level of the global music market.
In addition, Luminate found that two out of five – or 40% – of music listeners in the United States enjoy music in a language other than English. And 69% of music listeners in the United States enjoy music from artists outside the United States
According to the report, Spanish, French, Japanese, Korean, Italian, German and Arabic are the most popular languages for non-English music among American music listeners, along with Latin genres. and K-pop are leading the charge.
says Jaime Marconette, senior director of music insights and industry relations at Luminate.
“In addition, the share of Spanish-language music in the top 10,000 has increased by 3.6% since 2021, while the share of English-language music has decreased by 4.2% at the same time,” he says.
This is reflected in Luminate’s 2023 Best Mid-Year Albums chart, where Bad bunny Spring 2022’s “Un verano sin ti” hit the Top 10 again a year later (the chart takes into account a combination of album sales, audio/video-on-demand sales, and digital sales). When “top albums” are determined exclusively by physical and digital sales, K-pop dominates, occupying six of the top 10 spots.
“K-pop fans are, unsurprisingly, some of the most ardent fans of trans-body shapes,” says Marconette.
Luminate found that K-pop fans are 69% more likely to buy vinyl and 46% more likely to buy CDs than the average American music listener over the next 12 months. One in four K-pop fans have bought a bar in the past 12 months.