The first edition of the “Luxury Summit Hosted by Bugatti” took place on June 14 at Château Saint-Jean in Molsheim, the birthplace of the brand. The event brought together influential media, prestigious houses and renowned experts to explore the future of luxury in an ever-changing world.
The top is designed as platform Aiming to explore current trends and l Shaping the future Welfare. affiliate discussions and one Workshop Moved by Rebecca Robbinsauthor and specialist in the world of luxury, in collaboration with special guests such as luxury experts and leaders of grand houses. Professor Ashok Som Delivered the first speech entitled Structural changes in luxury, to highlight the consequences of the COVID-19 pandemic on the behavior of luxury consumers. Luxury brands must adapt to customers seeking novelty after two years of restrictions. Consumers are now interacting with brands faster and companies need to reinvent the buying journey by offering innovative and unique omnichannel experiences.
discussion on the subject Retail and Hospitality 3.0: Redefining the Customer Experience Next, emphasizing the importance of creating contact with the consumer to create desire. A seamless customer experience is also key, with seamless transitions between different channels and personal interaction every time. Luxury brands must provide impeccable service and use technologies such as artificial intelligence and augmented reality to increase their visibility and attract new customers. Another painting titled Technology as the ultimate enabler of the customer relationship Discover how technology can complement the human side of well-being. Speakers discussed the use of augmented reality and digital assets such as NFT Based on blockchain technology To enhance customer experience and provide complete transparency in the sourcing and creation of luxury products.
The last session of the day dealt with a topic Sustainability in luxuryhighlighting the growing importance of sustainability for customers, especially the younger generations. Luxury brands must respond to this demand by offering sustainable alternatives and adopting circular strategies. Use of blockchain technology It makes it possible to offer full product traceability and facilitate resale, while increasing transparency for consumers. Finally a workshop on a topic there Longevity and health hosted it Dr.. Dominic DucherAnd Regenerative medicine specialist. In particular, he stressed the importance of a healthy, personal lifestyle, combining adapted nutrition, a fast diet and an exercise program to live a longer, healthier life. Dr. Duscher’s work focuses on personalized medicine, predictive and preventive approaches, as well as the use of artificial intelligence to identify potential health threats. His research on epigenetics showed that genetics is not as static as previously thought, and that lifestyle changes can significantly slow down the cellular aging process.
Dr.. Hannes GurskyAnd expert And famous researcherIn the meantime, it was a pleasure to wrap up a day spent exploring the future of luxury. In his speech, he outlined what will always, invariably define the luxury brand, regardless of the technological changes that may occur in the future. This is the secret ingredient The irony. For him, the luxury brand should be alike rare but, flourishAnd creative but with a rich heritageAnd physical And DigitalAnd international But anchored locallyand faced technology while you stay human axis. In a world where artificial intelligence can make things more efficient and predictable, it is the touches of humanity, those little surprises, that will make experiences exceptional and stay in the memory of the consumer.
After an afternoon of discussions, the evening’s festivities kicked off with an aperitif cuvée EB02 Carbon Champagne for Bugatti It was served with delicious appetizers prepared by teams Le Parc Les Crayères, a star-rated restaurant. Then the guests were invited to a party dinner partyshowcasing French gastronomy in all its glory, with a menu tailored by Three star chef Pierre Janier. Dinner was accompanied by fine wines carefully selected to complement each course. It enables the guests to enjoy an exceptional moment, in a luxurious setting, conducive to exchanges and encounters.
This first edition of Luxury summit hosted by Bugatti It brought together key players in the luxury industry to discuss trends, challenges, and opportunities in an ever-changing world. The discussions highlighted the importance of Adapting to new consumer expectationsAnd Using technology to create unique experiences And a personalityAnd Commitment to sustainability And Circularas Seamless integration of digital And humans in the world of luxury. bugattiTrue to its heritage of excellence and innovation, it has managed to deliver an event that lives up to its reputation, offering a platform for discussion and reflection. This first edition marks the beginning of a series of luxury summits that promise to explore industry issues and developments in greater depth, while highlighting the essence of the Bugatti brand: elegance, finesse and rarity.
