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30 under 30 | Deborah Elbaz • Yadi

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Position: President • Age: 29 • Sector: Textile

Yade is a French lingerie brand that reveals women’s self-confidence. She designs comfortable, aesthetically pleasing, and responsible items that flatter a woman’s body, no matter what she looks like. After selling more than 150,000 copies of “The Perfect Tights” and 25,000 “The Perfect Panties” over the past eight months, startup Deborah Elbaz is revolutionizing the world of lingerie to boost self-confidence and improve women’s empowerment.

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