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Amazon is taking inspiration from TikTok and launching a new interactive shopping feature

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Amazon has launched a TikTok-inspired feature to showcase its products to customers, according to the Wall Street Journal, as more online platforms explore the possibilities of social commerce following the success of TikTok.

Highlights

  • Amazon’s new “Inspire” feature will be available to select users this week as a continuous stream of product images and videos that customers can purchase through the app.
  • Photo and video streams will be customized for each user based on their interests, allowing everyone to ” Such asspecific product before purchasing it.
  • This new feature will give Amazon an opportunity to increase its profits, as the company expected revenues between $140 billion and $148 billion in the fourth quarter of 2022, compared to previous expectations of $155 billion.
  • Other companies, including Meta and Alphabet Inc. And Instagram, similar social features in recent years to promote products available through its own applications, while more than $ 226 billion was spent on social media advertising last year.

A large number

$1.2 trillion. This is the projected total amount of global social commerce sales in 2025, according to research from Accenture. In 2021, global social commerce sales totaled $492 billion.

Interesting quote

“The steady increase in time spent on social media reflects how important these platforms are to our daily lives,” Ruben Murdoch, global head of software and platforms at Accenture, told Forbes. “They are reshaping the way people buy and sell, giving platforms and brands new opportunities for user experiences and revenue streams.”

main context

Companies like Meta, Alphabet Inc, Instagram and now Amazon are capitalizing on social commerce opportunities following the success of TikTok, including short reels now available on YouTube and Instagram that integrate a shop tab into their app. The combination of commerce and social media experiences can be fruitful for some, as an estimated 4.5 billion people are active on social media, while each user spends an average of two and a half hours on preferred platforms, according to Statistics. According to Forbes, social commerce sales account for 10% of e-commerce sales but are expected to grow to 17% over the next three years, while Oliver Wright, global head of consumer goods and services at Accenture, notes that the appeal of social commerce is “overwhelming in every way.” place”.

Translated article from the American magazine Forbes – Author: T Roche

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