MMM-BAP-DAY: The pub chain serves free kicks on Saturday before the World Cup quarter-final game against England and France

Customers could get free bacon, sausage, or Quorn sausage, but only if they said the passphrase: “Mmm Bap Day” later.

The deal was inspired by England’s last match in the Men’s World Cup, which saw the Three Lions confront the dreaded world champion France, with the participation of a number of prominent stars, including Kylian Mbappe.

The French striker has already scored five goals and provided two assists at this winter’s tournament in Qatar, as France beat Poland in the last 16 to set up an impressive encounter with England at the weekend.

There are plenty of Hungry Horse pubs dotted around West Yorkshire, such as The Stanley Ferry and Walnut Tree in Wakefield and Darrington near Pontefract, so spectators can get their free ride and prepare for the day before the big game. The offer is valid until noon or until the end of the breakfast service.

Hungry Horse Senior Marketing Manager Sarah Williams said: “As Team Southgate prepares to bring Mbappe and the rest of the Blues back to Qatar, the only thing our customers have to worry about is sausage, bacon or bacon. They will choose Quorn sausage.”