Home News Adidas launches an internal investigation into “allegations” of inappropriate conduct targeting Kanye West

Adidas launches an internal investigation into “allegations” of inappropriate conduct targeting Kanye West

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German sports equipment maker Adidas announced on Thursday, November 24 that an internal investigation had subsequently begun “allegations” Inappropriate behavior targeting Kanye West, the bubbly rapper with whom he recently broke off a collaboration over Yeezy sneakers.

The accusations, reported by the American magazine “Rolling Stone”, relate to the fact that Kanye West provided pornographic videos and photos – including an intimate photo of his ex-wife Kim Kardashian – to Adidas employees and would have acted inappropriately towards them. .

sequel after announcement

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Adidas, which itself accuses of turning a blind eye to these actions in the newspaper’s investigation, said in a statement Immediately open an independent investigation. In the subject.

Leaders accused of distorting their ‘moral compass’

According to Rolling Stone, the former top executives of the three-strand label sent a letter to the group’s leaders titled The truth about Yeezy. They accuse the company of not doing so ” the responsibility “ And for the lack of adequate protection for its employees against “With the corrupt behavior of a predatory animal.” by Kanye West “against women”. They think they lived “Years of verbal abuse, vulgar threats and intimidation maneuvers”.

In this letter, Adidas board members and other executives are accused of being deactivated “moral compass” in Ignore Kanye’s inflammatory public behavior and Team Yeezy’s complaints regarding his problematic behaviour.

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However, the group thinks soIt is currently unclear whether the charges are in [la] The unknown message is correct ». But he confirms at the same time ” everything [son] the support “ For Adidas employees It’s time to settle the details of the termination. From the contract with the rapper.

The sportswear brand cut ties with Kanye West in October over his anti-Semitic remarks, ending a lucrative partnership that began in 2014. Adidas said in early November that it would pay 500 million euros by the end of 2022.

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